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25 May Fresh Food Products Enjoying Strong Gains as In-Home Dining Trends Pick up During Belt Tightening Times: Nielsen

 
     
 

21 May Consumer Confidence in SIngapore - and around the World - Continues in its Downward Spiral: Nielsen

 
     
  13 Apr Global Consumers Opt for Local Fare when Dining Out, Latest Nielsen Study Reveals  
     
  4 Mar Nearly Half of Singaporeans Consuming Vitamin/Dietary Supplements-Two Thirds on a Daily Basis  
     
 

23 Feb One in Two in Singapore Trying to Lose Weight: Nielsen

 
     
 

16 Feb Four in Five Nursing Mothers in Singapore Agree Breast is Best: Nielsen

 
     
 

19 Jan Singapore's High Income Households Turn to House Brand Bargains: Nielsen

 
     
 

6 Jan Singapore Ranks Second in the World as the Country with the HIghest Ownership and Usage of Media Technology

 
     
 

20 Nov Consumer Confidence in Singapore Slides to an All Time Low: Nielsen

 
     
  9 Oct Singaporeans Shun Medicines when it Comes to Minor Ailments  
     
 

19 Sep The Nielsen Company Names Christophe Cambournac President of Nielsen Asia, Pacific, and India

 
     
 

15 Sep These Days, More Global Consumer are Checking Nutrition Labels on Groceries, But still Need Help Understanding them!

 
     
 

20 Aug Global Consumer Confidence Falls to Record low: Nielsen

 
     
  4 Jun Inflation a Boon to Singapore's Modern Trade: Nielsen  
     
 

4 Apr Hong Kong & India Home to Asia's Biggest Designer Brand Fans: Nielsen

 
     
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Trends & Insights
     
 

Global Consumer Confidence and Spending - A Global Nielsen Consumer report
Global consumer confidence has plummeted to a record new low in the past six months, falling seven Index points from 84 to 77 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 50 countries.

     

 

Consumer and Happiness: A Global Nielsen Report
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer's lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer's spirits and confidence.

     

 

Nielsen Online Access Panels and ESOMAR Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen's approach to managing its branded online access panels, designed and managed to support Nielsen Research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues.

     
 

Consumer and Nutritional Labeling
Nielsen’s survey has found that around a quarter (24%) of the world’s shoppers always check the nutritional information on the package and 37 percent will check when considering purchasing a product for the first time.what measures they are taking to ensure their financial future is secure

     

 

What's Hot Around the Globe: Insights on food and beverage categories
This 2008 edition of What’s Hot around the Globe — Insights on Food & Beverage Categories looks at the fastest-growing categories and product areas across 38 key markets around the world, based on their value sales increases from 2006 to 2007. The consumers and these markets make up almost 70% of the world’s population, contributing more than 80% of the world’s GDP.

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