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Trends
& Insights
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Global Consumer Confidence and Spending - A Global Nielsen Consumer report
Global consumer confidence has plummeted to a record new low in the past six months, falling seven Index points from 84 to 77 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 50 countries.
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Consumer and Happiness: A Global Nielsen Report
How happy consumers are and what underpins this happiness will determine to a large extent how successfully different countries will endure recent global events. With this in mind, Nielsen looks to identify the broad areas in consumer's lives that need to be satisfied before happiness can flourish and the extent to which the recent financial crisis has the potential to dampen consumer's spirits and confidence.
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Nielsen Online Access Panels and ESOMAR Guidelines
ESOMAR has formulated 26 questions intended to provide insight into the quality and transparency of online sampling sources to help existing and future clients. This document aims to answer ESOMAR questions in relation to Nielsen's approach to managing its branded online access panels, designed and managed to support Nielsen Research. The Nielsen Company also has detailed information on procedures specifically related to its branded products, specialist projects and core research issues.
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Consumer and Nutritional Labeling
Nielsen’s survey has found that around a quarter (24%) of the world’s shoppers always check the nutritional information on the package and 37 percent will check when considering purchasing a product for the first time.what measures they are taking to ensure their financial future is secure
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What's Hot Around the Globe: Insights on food and beverage categories
This 2008 edition of What’s Hot around the Globe — Insights on Food & Beverage Categories looks at the fastest-growing categories and product areas across 38 key markets around the world, based on their value sales increases from 2006 to 2007. The consumers and these markets make up almost 70% of the world’s population, contributing more than 80% of the world’s GDP.
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